Virtual Market, often referred to in short as Vket, is an online convention and marketplace on the VRchat platform that hosts C2C and B2C retail of digital and physical goods. Organized by HIKKY, a VR events company based in Tokyo, Vket has been a rapidly growing franchise of VR events since its launch in 2018. In 2020, Vket4 won the XR Creative Award and VR Awards’ VR Marketing of the Year.