(HQ: Shibuya-ku, Tokyo; CEO: Yasushi Funakoshi) will hold the 12th Virtual Market Summer 2024 (Vket), one of the world's largest metaverse events and the holder of three Guinness World Records™, from July 20th (Sat) to August 4th (Sun), 2024, for 16 days. The event will be held for 16 days from July 20th (Sat) to August 4th (Sun), 2024. As the first announcement of exhibitors for this event, we are pleased to announce the details of each company's booth and the VR venue where the company booths will be exhibited.
Virtual Market 2024 Summer: 3 VR venues for corporate exhibitors in Dubai, Yokohama, and Osaka.
Virtual Market 2024 Summer, the 12th edition of Vket, will be held under the theme of "Boundless! We aim to create an event that will expand various possibilities by eliminating the "boundaries" between the real and the metaverse, as well as the "limits" that people create without realizing it.
This year's corporate exhibitors will take part in three venues that are Parareal versions of "Dubai," "Yokohama," and "Osaka.
At "Parareal Dubai," a variety of corporate booths will exhibit in a venue where traditional and futuristic spaces intersect, recreating landmarks such as Dubai's iconic Burj Khalifa, the Bastakia Historic District, and the Future Museum.
At "Parareal Yokohama," corporate booths will be spread out in a pop parareal space featuring Yokohama's symbolic landmarks, centering on the Minatomirai and Chinatown areas.
Parareal Osaka," which was also featured at the Virtual Market 2022 Summer, will be held in a completely new parareal version of the city of Osaka. Centered around the Dotonbori area, this comical and lively venue is packed with the charms of Osaka.
Each venue will represent a parareal town that can only be created by META-verse.
◆Parareal is a coined word that combines "parallel world" and "real world," and refers to the parallel existence of the real world and the metaverse.
Virtual Market 2024 Summer, the 12th edition of Vket, will be held under the theme of "Boundless! We aim to create an event that will expand various possibilities by eliminating the "boundaries" between the real and the metaverse, as well as the "limits" that people create without realizing it.
This year's corporate exhibitors will take part in three venues that are Parareal versions of "Dubai," "Yokohama," and "Osaka.
At "Parareal Dubai," a variety of corporate booths will exhibit in a venue where traditional and futuristic spaces intersect, recreating landmarks such as Dubai's iconic Burj Khalifa, the Bastakia Historic District, and the Future Museum.
At "Parareal Yokohama," corporate booths will be spread out in a pop parareal space featuring Yokohama's symbolic landmarks, centering on the Minatomirai and Chinatown areas.
Parareal Osaka," which was also featured at the Virtual Market 2022 Summer, will be held in a completely new parareal version of the city of Osaka. Centered around the Dotonbori area, this comical and lively venue is packed with the charms of Osaka.
Each venue will represent a parareal town that can only be created by META-verse.
◆Parareal is a coined word that combines "parallel world" and "real world," and refers to the parallel existence of the real world and the metaverse.
Exhibitors
Suntory Limited
![34617-353-e68c21e2bc0178550a3ab7052ba8f7c0-2560x1440.webp](https://prowly-prod.s3.eu-west-1.amazonaws.com/uploads/22613/assets/663675/large-3866ed60985be7beb5c5c85c4999976f.webp)
Suntory Ltd. has made a full-scale entry into the Metaverse with the aim of making Suntory's non-alcoholic beverages more accessible and enjoyable, and has decided to exhibit at Vket! Suntory will be exhibiting at Vket, a booth where visitors can enjoy the world view of its seven brands and toast to their non-alcoholic beverages.
On Saturday, July 27, we will challenge the Guinness World Record™ of having the most photos of avatars toasting in one hour posted on X.
Admission to this booth is open to those 20 years of age or older.
On Saturday, July 27, we will challenge the Guinness World Record™ of having the most photos of avatars toasting in one hour posted on X.
Admission to this booth is open to those 20 years of age or older.
Kao Group Customer Marketing Corporation
![34617-353-d8887d11661508905d529189991519a7-3840x2160.webp](https://prowly-prod.s3.eu-west-1.amazonaws.com/uploads/22613/assets/663703/large-5b3e36d7b8ebe2c8bc2dc27fbb20b65f.webp)
(President: Yoshio Nakao), a trading company specializing in the sale of products manufactured by Kao and Kao Group companies, will exhibit at Vket 2023 Winter for the second consecutive year. Kao Group's first large-scale metaverse content at Vket! In a booth featuring the moon, the symbol of Kao, inside Parareal Dubai, you can play a defense game to protect the world from "Yogore" with Kao products, and in a corner collaborating with Don Quijote, a big convenience and discount store, and Cain's, a home improvement center, you can enjoy a variety of You can enjoy Metaverse games.
Messe Holdings Corporation
![34617-353-e355b6c86fbf64d6b42a4364c7d44306-2560x1440.webp](https://prowly-prod.s3.eu-west-1.amazonaws.com/uploads/22613/assets/663704/large-3de933bccaa9e2db385efa80bf046af6.webp)
Messe Holdings Corporation exhibits at Vket for the first time! Based on Messe's vision of "thinking and creating our own place in the future," Messe Holdings Corporation has decided to exhibit at Vket for the first time with the aim of creating a new place in the Metaverse as well. The booth will be designed to resemble a sauna facility with a large bath to be opened in Mitaka, Tokyo in 2024, and will offer a simulated experience of "getting fit in a sauna" in the Metaverse by repeatedly taking a bath, sauna, water bath, and outdoor air bath, just like in a real facility.
The booth will also be exhibited at Vket Real 2024 Summer, a real event held by Vket on August 3rd and 4th.
The booth will also be exhibited at Vket Real 2024 Summer, a real event held by Vket on August 3rd and 4th.
Rohto Pharmaceutical Co.
![34617-353-2b868386d818688791a385c821155638-2560x1440.webp](https://prowly-prod.s3.eu-west-1.amazonaws.com/uploads/22613/assets/663706/large-5b608f45d61af986293471896a2841db.webp)
For the fifth consecutive time, Rohto Pharmaceutical Co. will be exhibiting at Vket! We will be exhibiting a two-story booth with neon shining like a live studio at Parareal Osaka. At the booth, you can enjoy a rhythm shooting game in which you use the "DEOCO Gun", which uses Rohto's odor care brand "DEOCO®", to exterminate "Smell Monsters" that interrupt the live performance of Rohto's official VTuber, Seikokoro Neba. The game is a rhythm-shooting game. In addition, a real product set "Vket Limited! This is an original set that can only be purchased at the event and includes a DEOCO Body Cleanse Sheet in a package designed by Kiyoshi Neba, Cocolo-chan, as well as an original Akki, etc.
BELK Corporation
![34617-353-85bd6099868fbb9bb1c87f3a82972829-1920x1080.webp](https://prowly-prod.s3.eu-west-1.amazonaws.com/uploads/22613/assets/663708/large-f9df299a3dfdc7914a580b061436c34e.webp)
BELK, a community-based supermarket chain centered in Saitama, will be exhibiting for the fifth time in a row! In addition to the popular BELK shopping cart ride, which is a regular feature of the event, BELK will also have a booth at Vket's real event "Vket Real 2024 Summer" to be held on August 3rd and 4th, where visitors can enjoy attractions linked to the VR booth and the real event booth, as well as a capsule lottery with gorgeous prizes. and a capsule raffle with gorgeous prizes.
Universal Entertainment Corporation
![34617-353-242c9e7ff9c6611ff8d01a1cf13fa0a9-1920x1080.webp](https://prowly-prod.s3.eu-west-1.amazonaws.com/uploads/22613/assets/663710/large-7fda49ae9965423467e791e20155db5e.webp)
Universal Entertainment Corporation will exhibit at the Virtual Market for the fourth consecutive time! This time, with the catchphrase "Oki Doki in Dubai! This time, under the catchphrase "Oki Doki in Dubai! booth at Parareal Dubai, where visitors will be able to enjoy the largest Metaverse water slide in Vket's history and other attractions.
In addition, a booth will be exhibited for the first time at the Bellesalle Akihabara venue for "Vket Real 2024 Summer," a Vket real event to be held on August 3rd (Sat.) - 4th (Sun.), 2012.
In addition, a booth will be exhibited for the first time at the Bellesalle Akihabara venue for "Vket Real 2024 Summer," a Vket real event to be held on August 3rd (Sat.) - 4th (Sun.), 2012.
Sammy Corporation
![34617-353-cb318811a5ddb70126efbf4e68817d34-1267x712.webp](https://prowly-prod.s3.eu-west-1.amazonaws.com/uploads/22613/assets/663784/large-3ac9360507cc26006cdabe0b41009022.webp)
Sammy Corporation will be exhibiting at Vket for the third consecutive time! The booth at Parareal Yokohama will feature an original pachislot machine based on the unit "Rametamatasu" consisting of four popular VTubers "Ito Life," "Kagura Mea," "Inuyama Tamaki," and "Usamari Mari. Festival 2024," a fan event held in March 2024, and the Metaverse is a revival of the slot machine that was so popular that there was a two-hour wait to try it out. The more jackpots you hit, the more luxurious prizes you will receive, so be sure to try many games to get gorgeous prizes!
FANY Corporation (100% subsidiary of Yoshimoto Kogyo Holdings Co.)
![34617-353-40aea0ff62b5f5e731709106c7fb3908-1920x1080.webp](https://prowly-prod.s3.eu-west-1.amazonaws.com/uploads/22613/assets/663783/large-3219687cd030bb88ec5625c744bece8a.webp)
Beat the Giant Chidori Nobu! FANY Corporation (a wholly owned subsidiary of Yoshimoto Kogyo Holdings Co., Ltd.) enters the Virtual Market! A Vket original content will appear in Parareal Osaka, where you can experience the world of "NOBU (temporary)," a new game supervised by Crystal Noda of the popular comedy duo "Magical Lovely," belonging to Yoshimoto Kogyo. When you damage the giant Nobu of the popular comedy duo "Chidori" with a sword stuck in a takoyaki, Osaka's specialty, you can hear various original voices of Nobu, as well as enjoy a funny photo spot.
In addition, "Vket Real 2024 Summer" will also feature a stage event with many Yoshimoto comedians.
In addition, "Vket Real 2024 Summer" will also feature a stage event with many Yoshimoto comedians.
UUUM Corporation
![34617-353-d0c744cc12d64c62a7192e5b9841100c-3840x2160.webp](https://prowly-prod.s3.eu-west-1.amazonaws.com/uploads/22613/assets/663782/large-dff8456149143deca128c0ae4b04798a.webp)
UUUM Corporation will be exhibiting at Vket for the third consecutive time! We will open "Metaverse Bar" by Mr. Nobaman (https://www.youtube.com/nobamangames) and Ms. Yamien (https://www.youtube.com/@Yamien) in Parareal Dubai. In the bar, Nobaman and Yamien, who are dressed as bartenders, will offer you a lot of drinks and play an original game.
In addition, a bar counter-like booth will be set up at the "Vket Real 2024 Summer" event to be held on August 3rd (Sat.) and 4th (Sun.), where you will be able to have drinks handed over by the two bartenders themselves.
In addition, a bar counter-like booth will be set up at the "Vket Real 2024 Summer" event to be held on August 3rd (Sat.) and 4th (Sun.), where you will be able to have drinks handed over by the two bartenders themselves.
Yaizu City, Shizuoka Prefecture
![34617-353-7226ae39120646c0ff26d0631bf555f1-1920x1080.webp](https://prowly-prod.s3.eu-west-1.amazonaws.com/uploads/22613/assets/663781/large-28840c5100ac51bb04ee32e54b9e4467.webp)
Yaizu City, Shizuoka Prefecture, will be exhibiting at the Virtual Market for the fifth consecutive time! Yaizu City has become well established as a municipality utilizing the Metaverse, and this time, a new 360°C drone-based video of Yaizu City will be shown in the booth at Parareal Yokohama, with content that will promote the city's tourism and cultural projects and revitalize the local community.
In addition, the always popular 3D model exhibit of hometown tax returns and the "Tuna Ippon Fishing Photo Spot" will also be on display to introduce Yaizu City's local products, which are highly popular throughout Japan. Visitors can directly access the Furusato tax donation site from the digital posters on display and make donations on the spot.
In addition, the always popular 3D model exhibit of hometown tax returns and the "Tuna Ippon Fishing Photo Spot" will also be on display to introduce Yaizu City's local products, which are highly popular throughout Japan. Visitors can directly access the Furusato tax donation site from the digital posters on display and make donations on the spot.
Hamamatsu City, Shizuoka Prefecture
![34617-353-c95062f9ea18f3d48285135689e0a418-1920x1080.webp](https://prowly-prod.s3.eu-west-1.amazonaws.com/uploads/22613/assets/663780/large-8d48233e7c549fedf1f47bce66f662ad.webp)
Hamamatsu City, Shizuoka Prefecture, will be exhibiting at the Virtual Market for the second time! This time, focusing on Hamamatsu's "food" attractions, a photo spot with Hamamatsu's specialty gasha and specialty products will be set up, and a booth where visitors can experience catching "eels," one of the city's specialties, in the Metaverse will be deployed at Parareal Osaka.
In addition, we will also exhibit at "Vket Real 2024 Summer," where visitors will be able to experience a VR booth using VR equipment in our booth at Bellesalle Akihabara, exhibit eels swimming in an aquarium, introduce the attractions of Hamamatsu City, and conduct a SNS follow-up campaign.
In addition, we will also exhibit at "Vket Real 2024 Summer," where visitors will be able to experience a VR booth using VR equipment in our booth at Bellesalle Akihabara, exhibit eels swimming in an aquarium, introduce the attractions of Hamamatsu City, and conduct a SNS follow-up campaign.
Doctors Without Borders.
![34617-353-211d763e63a93b59fa84f68a2e7ac002-1920x1080.webp](https://prowly-prod.s3.eu-west-1.amazonaws.com/uploads/22613/assets/663779/large-ceda616bacca9e383c47084f4845b0f0.webp)
International NGO "Médecins Sans Frontières" exhibits at the Virtual Market for the second time. The booth "Médecins Sans Frontières Dubai Virtual Base" will be set up at Parareal Dubai. Under the theme of "Send Power from the Virtual to the Real," HIKKY will donate to Médecins Sans Frontières according to the number of specific actions taken by visitors in the Virtual Market and the number of booth images submitted to X.
Visitors will be able to learn about medical and humanitarian aid activities and the importance of donations to fund these activities through games and exhibits.
A number of other companies will also be exhibiting! Details of other corporate exhibitors' booths will be announced as they become available.
Please look forward to the event starting July 20th!
Visitors will be able to learn about medical and humanitarian aid activities and the importance of donations to fund these activities through games and exhibits.
A number of other companies will also be exhibiting! Details of other corporate exhibitors' booths will be announced as they become available.
Please look forward to the event starting July 20th!
[List of Exhibitors and Cooperating Companies, IPs and Artists
![34617-353-2c66674b892c506ec4cde6896cc73fd9-1930x1410.webp](https://prowly-prod.s3.eu-west-1.amazonaws.com/uploads/22613/assets/663789/large-dd24c01fee5dfcf4436d71ab6421301c.webp)
*In no particular order, companies, IPs and artists announced as of June 27th.
Suntory Limited / Kao Group Customer Marketing Corporation / Messe Holdings Corporation / Rohto Pharmaceuticals Corporation / Universal Entertainment Corporation / Sammy Corporation / Takashimaya Company, Limited / Robot Consulting Corporation / Yaizu City, Shizuoka Prefecture / Hamamatsu City, Shizuoka Prefecture Berg Corporation / Médecins Sans Frontières Japan / Toyo Kensetsu K.K. / Disney Plus / Yamaha Motor Corporation / Daimaru Matsuzakaya Department Store / Tokyo Marui Company, Limited / Ministry of Education, Culture, Sports, Science and Technology / SO.ON project LaV Tokyo School of Music & Dance College High School Course / Osaka School of Music / Sapporo Station General Development Corporation / FANY Corporation (100% subsidiary of Yoshimoto Kogyo Holdings Co., Ltd.) / Yoshimoto Kogyo / UUUM Corporation / Titan Corporation / AMEMIYA / Keen Japan LLC / Digital Standard Inc. diVRse / Public Interest Incorporated Association 2027 International Horticultural Exposition Association / Forge Vision Corporation / chihiro Design / Shogakukan-Shueisha Productions Inc. / B-Box Corporation / KOIKEYA Corporation / Audio-Technica Corporation / Pilot Corporation / JVC Corporation KENWOOD Corporation / Aurora Corporation / Club Cosmetics Inc. / Japan Sanipak Co. Landmark Tower / K.K. Kani Doraku / PocketRD Corporation / Bic Camera Corporation / GUNCY'S Corporation / Namba Midosuji Hall / Stadium Bar Akiba League / Sapient Corporation / Iron Works, Ltd. / Hub Corporation / Kit, LLC / VRChat
Special Cooperation
Tokyu Land Corporation / NTT East
Suntory Limited / Kao Group Customer Marketing Corporation / Messe Holdings Corporation / Rohto Pharmaceuticals Corporation / Universal Entertainment Corporation / Sammy Corporation / Takashimaya Company, Limited / Robot Consulting Corporation / Yaizu City, Shizuoka Prefecture / Hamamatsu City, Shizuoka Prefecture Berg Corporation / Médecins Sans Frontières Japan / Toyo Kensetsu K.K. / Disney Plus / Yamaha Motor Corporation / Daimaru Matsuzakaya Department Store / Tokyo Marui Company, Limited / Ministry of Education, Culture, Sports, Science and Technology / SO.ON project LaV Tokyo School of Music & Dance College High School Course / Osaka School of Music / Sapporo Station General Development Corporation / FANY Corporation (100% subsidiary of Yoshimoto Kogyo Holdings Co., Ltd.) / Yoshimoto Kogyo / UUUM Corporation / Titan Corporation / AMEMIYA / Keen Japan LLC / Digital Standard Inc. diVRse / Public Interest Incorporated Association 2027 International Horticultural Exposition Association / Forge Vision Corporation / chihiro Design / Shogakukan-Shueisha Productions Inc. / B-Box Corporation / KOIKEYA Corporation / Audio-Technica Corporation / Pilot Corporation / JVC Corporation KENWOOD Corporation / Aurora Corporation / Club Cosmetics Inc. / Japan Sanipak Co. Landmark Tower / K.K. Kani Doraku / PocketRD Corporation / Bic Camera Corporation / GUNCY'S Corporation / Namba Midosuji Hall / Stadium Bar Akiba League / Sapient Corporation / Iron Works, Ltd. / Hub Corporation / Kit, LLC / VRChat
Special Cooperation
Tokyu Land Corporation / NTT East