Corporations and Organizations from Various Industries Exhibit in Metaverse Venues Inspired by Las Vegas, Odaiba, and Mt. Fuji!
HIKKY Co., Ltd. (HIKKY) will hold Virtual Market 2024 Winter (commonly called Vket) from Saturday, December 7, to Sunday, December 22, 2024. This marks the 13th edition of the event, which has earned four Guinness World Records™ and attracted over 1.3 million visitors in total, making it one of the world’s largest Metaverse events. The second lineup of corporate exhibitors for this year’s event has now been announced.
What is Virtual Market (Vket)?
It is the world’s largest Metaverse event*, where you can buy and sell a variety of items in a virtual space. These include 3D items like avatars, as well as real-world products such as clothing, PCs, and food. In addition to buying and selling products, the event offers unique Metaverse experiences, such as riding vehicles within the venue, interacting with Vket staff, and attending live music performances.
Originally launched as a platform for creators to trade 3D data products between individuals, Virtual Market has grown in recent years to attract participation from a wide range of companies. It is now widely used as a new PR and marketing space, leveraging immersive Metaverse experiences to boost brand appeal and build fan communities.
*Recognized by Guinness World Records™ for having the most booths in a virtual reality market event.
Originally launched as a platform for creators to trade 3D data products between individuals, Virtual Market has grown in recent years to attract participation from a wide range of companies. It is now widely used as a new PR and marketing space, leveraging immersive Metaverse experiences to boost brand appeal and build fan communities.
*Recognized by Guinness World Records™ for having the most booths in a virtual reality market event.
The Parareal Las Vegas, Odaiba, and Mt. Fuji will Feature Exhibits from Diverse Companies and Organizations!
The Virtual Market 2024 Winter will feature 3 exciting Metaverse venues : Las Vegas, Odaiba, and Mt. Fuji. (For more details about each venue, please check out our previous press release)At these locations, companies and organizations will create immersive experiences unique to the Metaverse event. Their booths will serve as interactive spaces for users to have fun while discovering new items and brands. The goal is to enhance brand recognition and appeal through engaging PR and marketing efforts.
What is "Parareal"?
"Parareal" is a coined term that combines "Parallel World" and "Real," describing something that exists in parallel between the real world and the Metaverse.
Introducing Corporate Exhibitions:
Daimaru Matsuzakaya Department Stores Co., Ltd.
The Daimaru Matsuzakaya Department Stores will exhibit for the ninth consecutive time at Vket! This year, they’re showcasing in Parareal Las Vegas with their Gift & Delivery Team and the official Daimaru & Matsuzakaya Avatar Sales.
Inside the booth, you can take the elevator to access an immersive mystery game set in a Daimaru Matsuzakaya department store after closing hours. Solve the puzzles and uncover the stolen Sakura Panda Diamond!
This interactive experience is sure to add excitement to your visit. Additionally, Daimaru Matsuzakaya will also have a booth at VketReal 2024 Winter, held on December 21st and 22nd! Solve four puzzles scattered throughout the venue and bring your answers to their booth to receive a fun gift.
Enjoy both the VR venue and the real-world venue for a complete experience!
*Supplies of gifts are limited.
Inside the booth, you can take the elevator to access an immersive mystery game set in a Daimaru Matsuzakaya department store after closing hours. Solve the puzzles and uncover the stolen Sakura Panda Diamond!
This interactive experience is sure to add excitement to your visit. Additionally, Daimaru Matsuzakaya will also have a booth at VketReal 2024 Winter, held on December 21st and 22nd! Solve four puzzles scattered throughout the venue and bring your answers to their booth to receive a fun gift.
Enjoy both the VR venue and the real-world venue for a complete experience!
*Supplies of gifts are limited.
Universal Entertainment Corporation
Universal Entertainment Corporation is set to exhibit for the fifth consecutive time! This year, under the slogan "Launch Spectacular Fireworks in Odaiba this Winter!", the company will present its booth, HANABI (fireworks) WORLD in Parareal Odaiba. Visitors can immerse themselves in the world of Universal Entertainment's iconic Hanabi series at this engaging and visually stunning display.
The fireworks gimmick this year is inspired by their signature machine, "P DRUM DA! KINDON HANABI GAIDEN," and is called the "Triple Don! Fireworks Gimmick." Visitors can press the button in front of the Kin-Don statue to spin the reel on the golden fireworks shell at the center of the booth. Hit the jackpot, and the spectacular Triple Don! Fireworks will light up the display!
The booth will also feature a game called Extreme Rush GAME, inspired by their popular Pachislot machine model, Midori Don VIVA! Passionate South America Edition. Additionally, visitors can enjoy a realistic Pachislot experience as the Metaverse slot machine, New Hanabi. Points earned during gameplay can be exchanged for avatars of Midori Don-chan and Hazuki-chan.
Additionally, the booth will also offer the Oki Doki! Dance Together STAGE, where your avatar can dance alongside familiar characters from Oki Doki!, such as Kana Minamino and Hana Minamino. Joining them are other popular characters, including Marone, a staff member from Universal's official online shop, UNI-MARKET. Dance to the rhythm of Oki Doki!'s original track, "EVER LASTING LOVE," for a fun and interactive experience!
The fireworks gimmick this year is inspired by their signature machine, "P DRUM DA! KINDON HANABI GAIDEN," and is called the "Triple Don! Fireworks Gimmick." Visitors can press the button in front of the Kin-Don statue to spin the reel on the golden fireworks shell at the center of the booth. Hit the jackpot, and the spectacular Triple Don! Fireworks will light up the display!
The booth will also feature a game called Extreme Rush GAME, inspired by their popular Pachislot machine model, Midori Don VIVA! Passionate South America Edition. Additionally, visitors can enjoy a realistic Pachislot experience as the Metaverse slot machine, New Hanabi. Points earned during gameplay can be exchanged for avatars of Midori Don-chan and Hazuki-chan.
Additionally, the booth will also offer the Oki Doki! Dance Together STAGE, where your avatar can dance alongside familiar characters from Oki Doki!, such as Kana Minamino and Hana Minamino. Joining them are other popular characters, including Marone, a staff member from Universal's official online shop, UNI-MARKET. Dance to the rhythm of Oki Doki!'s original track, "EVER LASTING LOVE," for a fun and interactive experience!
Sammy Corporation
Sammy Corporation is set to exhibit for the fourth consecutive time! This year, at the Parareal Mt. Fuji venue, Sammy will present a disco-themed booth inspired by the vibrant world of its pachislot machine, DISC UP. The booth offers a one-of-a-kind game that blends pachislot and shooting elements, providing a unique experience you won’t find anywhere else. Additionally, there will be a photo spot, where your avatar can transform into the iconic pixel art style from DISC UP, allowing you to create and capture original photos and videos to take home as memories.
Shizuoka KEIRIN Bicycle Stadium
Shizuoka Keirin Stadium will debut at the Virtual Market, aiming to promote the KEIRIN Grand Prix 2024 Series, scheduled for December 28th to 30th, to promote activities and increase recognition of keirin (bicycle racing).The booth will be featured at the Parareal Mt. Fuji venue.
The booth features a miniature keirin track and odds display. Visitors can enjoy a front-row view of realistic race simulations with 3D avatars of keirin cyclists, creating an immersive experience. You can also participate in a voting game, and if your prediction is correct, you'll earn coins. These coins can be exchanged for 3D models, including a 3D avatar of Shizuoka Keirin’s mascot, Racer Panda! Don’t miss this exciting new way to experience keirin racing!
The booth features a miniature keirin track and odds display. Visitors can enjoy a front-row view of realistic race simulations with 3D avatars of keirin cyclists, creating an immersive experience. You can also participate in a voting game, and if your prediction is correct, you'll earn coins. These coins can be exchanged for 3D models, including a 3D avatar of Shizuoka Keirin’s mascot, Racer Panda! Don’t miss this exciting new way to experience keirin racing!
Yamaha Motor Co., Ltd.
Yamaha Motor Co., Ltd. will exhibit for the sixth time! Yamaha has been participating in the Virtual Market as a platform to explore and showcase the potential of introducing their products and vehicles in the Metaverse. This time, they will introduce their first-ever Time Attack Race in the Metaverse, offering an exciting and interactive experience for participants.
Located at the final stop in Parareal Odaiba, marked by the robotized YZF-R1 named YXA-01, Yamaha's booth lets visitors choose between the sports electric bicycles WABASH and MT-Pro for a reverse Time Attack Race, where you race towards the starting line. Up to four participants can join at once, making it a fun, competitive activity.The booth also includes monitors where you can watch other players in action, adding to the excitement and immersive experience!
Additionally, an online survey link will be available at the venue. Everyone who completes the survey will receive an upgraded version of the 3D NYAIKEN (A cat mascot inspired by Yamaha's MWT-9 motorcycle ) as a reward!
Located at the final stop in Parareal Odaiba, marked by the robotized YZF-R1 named YXA-01, Yamaha's booth lets visitors choose between the sports electric bicycles WABASH and MT-Pro for a reverse Time Attack Race, where you race towards the starting line. Up to four participants can join at once, making it a fun, competitive activity.The booth also includes monitors where you can watch other players in action, adding to the excitement and immersive experience!
Additionally, an online survey link will be available at the venue. Everyone who completes the survey will receive an upgraded version of the 3D NYAIKEN (A cat mascot inspired by Yamaha's MWT-9 motorcycle ) as a reward!
Tokyo Marui Co., Ltd.
Tokyo Marui is making its nineth consecutive appearance with their iconic two-story booth in Parareal Las Vegas. The first floor features airsoft gun displays and a collaboration area, while the second floor offers a unique 1-on-1 virtual airsoft game. Participants can choose from four airsoft gun models and enjoy a realistic battle experience with obstacles included for added immersion.
At VketReal 2024 Winter, held on December 21 and 22, Tokyo Marui will bring back the highly popular V-Duel from the summer event. This innovative Metaverse game allows participants from both the real world and the virtual world to compete against each other, presented as Supported by Tokyo Marui. Don't miss this unique and exciting experience!
Real-world participants use controllers modeled after Tokyo Marui’s airsoft guns (no BB bullets) to aim and shoot at virtual players. Virtual participants dodge the shots while collecting "chocolate fondue" to earn points. The game determines the final winner, crowned as the Christmas King.
The VR venue is a collaborative world with Tokyo Marui, set up in VRChat. In this virtual space, visitors can hold 3D models of Tokyo Marui's airsoft guns and take commemorative photos at dedicated photo spots. Be sure to enjoy both the real-world and VR venues for the full experience!
At VketReal 2024 Winter, held on December 21 and 22, Tokyo Marui will bring back the highly popular V-Duel from the summer event. This innovative Metaverse game allows participants from both the real world and the virtual world to compete against each other, presented as Supported by Tokyo Marui. Don't miss this unique and exciting experience!
Real-world participants use controllers modeled after Tokyo Marui’s airsoft guns (no BB bullets) to aim and shoot at virtual players. Virtual participants dodge the shots while collecting "chocolate fondue" to earn points. The game determines the final winner, crowned as the Christmas King.
The VR venue is a collaborative world with Tokyo Marui, set up in VRChat. In this virtual space, visitors can hold 3D models of Tokyo Marui's airsoft guns and take commemorative photos at dedicated photo spots. Be sure to enjoy both the real-world and VR venues for the full experience!
Misuzu Corporation Co., Ltd.
Misuzu Corporation, a long-established soybean food manufacturer with a 122-year history, is making its debut at the Virtual Market! To celebrate February 11, being officially recognized as Hatsuuma Inari Day (Japanese festival day dedicated to the deity Inari, the Shinto god of rice, agriculture, fertility, and prosperity), promoting the tradition of eating inari sushi to bring good fortune, Misuzu Corporation is launching a booth in Parareal Odaiba featuring a giant inari sushi as its landmark.
As visitors approach the booth, the giant inari sushi transforms into the company’s mascot, Konta-kun! You can sit on Konta-kun’s tail for a commemorative photo and even equip your avatar with fox ears. When you eat the inari sushi, the fox ears will adorably wiggle, creating a fun and interactive experience.
Don’t miss the Inari version of Vket-chan, wrapped in inari sushi! You can even transform into the Inari Vket-chan avatar and explore the venue. This booth is sure to make everyone who visits crave inari sushi!
As visitors approach the booth, the giant inari sushi transforms into the company’s mascot, Konta-kun! You can sit on Konta-kun’s tail for a commemorative photo and even equip your avatar with fox ears. When you eat the inari sushi, the fox ears will adorably wiggle, creating a fun and interactive experience.
Don’t miss the Inari version of Vket-chan, wrapped in inari sushi! You can even transform into the Inari Vket-chan avatar and explore the venue. This booth is sure to make everyone who visits crave inari sushi!
Maneki Shokuhin Co., Ltd.
Maneki Shokuhin Co., Ltd., a long-established ekiben (train station lunchbox) company that was the first in Japan to sell Makunouchi Bento as an ekiben, is making history as the first bento company to exhibit at the Virtual Market! Maneki Shokuhin will have a booth in Parareal Odaiba to introduce visitors from Japan and abroad to the concept of Makunouchi Bento Box and promote their role in the ekiben industry.
At the booth, you can take a photo of your avatar and have it appear on the packaging of Maneki Shokuhin’s Original Makunouchi Ekiben. You can enjoy creating your own custom bento box!The booth also features posters about their participation in the Osaka-Kansai Expo and their popular bento boxes, which can be purchased on their online store. (Shipping applies to Japan only)
At the booth, you can take a photo of your avatar and have it appear on the packaging of Maneki Shokuhin’s Original Makunouchi Ekiben. You can enjoy creating your own custom bento box!The booth also features posters about their participation in the Osaka-Kansai Expo and their popular bento boxes, which can be purchased on their online store. (Shipping applies to Japan only)
Sapporo Station General Development Co., Ltd.
Sapporo Station General Development Co., Ltd. returns to Vket with a booth promoting the Hokkaido Shinkansen and the Metaverse space Virtual Sapporo Station JR Tower - Satsu-Eki.World! In the festival-themed booth located in Parareal Mt. Fuji, visitors can enjoy the popular ride from the previous event, where the Hokkaido Shinkansen emerges from a magical circle and races through rails in the air.
The booth also offers 3D models for sale, including a snow country station attendant-style coat, created in collaboration with JR Hokkaido. Additionally, you can transform your avatar into an adorable Shima-Enaga (long-tailed tit) bird, a species native to Hokkaido. This booth is packed with experiences showcasing the charm of Hokkaido!
The booth also offers 3D models for sale, including a snow country station attendant-style coat, created in collaboration with JR Hokkaido. Additionally, you can transform your avatar into an adorable Shima-Enaga (long-tailed tit) bird, a species native to Hokkaido. This booth is packed with experiences showcasing the charm of Hokkaido!
Belc Co., Ltd.
Belc Co., Ltd., a community-focused supermarket chain based in Saitama, is set to exhibit for the sixth consecutive time! Their booth will feature popular returning content, including the exciting Fly High experience with their private brand energy drink BARK, and the chance to ride around the venue in a Belc shopping cart. These booths will be available in all three corporate exhibition venues.
During the Virtual Market, a social media campaign will be held! Post photos or share your thoughts about the event on X (formerly Twitter) with the hashtag #Vketベルク for a chance to win prizes, including BARK energy drinks and original merchandise! (Shipping available only in Japan)
During the Virtual Market, a social media campaign will be held! Post photos or share your thoughts about the event on X (formerly Twitter) with the hashtag #Vketベルク for a chance to win prizes, including BARK energy drinks and original merchandise! (Shipping available only in Japan)
SO.ON Project LaV Tokyo School of Music & Dance High School Course
The Tokyo School of Music & Dance LAV booth is coming to Parareal Las Vegas! Visitors can enjoy a performance of "Connect The Smile" by the SO.ON Project LaV members, singing and dancing on stage.This song has been chosen as the official song of the Virtual Market, and its music video was filmed across various Virtual Market venues, bringing the metaverse to life through music and dance!
The booth will also feature the sale of official LaV merchandise and a social media campaign where participants can win 3D models. Additionally, during the weekends of the Vket period, there will be six scheduled meet and greet sessions with four LaV members. Details will be announced later on LaV’s official X account (https://x.com/SOONprojectLaV).
The booth will also feature the sale of official LaV merchandise and a social media campaign where participants can win 3D models. Additionally, during the weekends of the Vket period, there will be six scheduled meet and greet sessions with four LaV members. Details will be announced later on LaV’s official X account (https://x.com/SOONprojectLaV).
UUUM Inc.
UUUM Inc. has confirmed its participation for the fourth consecutive time! The familiar duo, Nobaman and Yamien, will appear as a "pirate crew" at Pararial Odaiba. You can fire a small cannon, shaped like a pirate ship, and pirate flags will be shot around the venue, allowing you to play along with them. A meet and greet event with the two will also be held inside Pararial Odaiba on Tuesday, December 10th. (UTC +9)
Additionally, the duo will also appear at the real-world event VketReal 2024 Winter! On Saturday, December 21st, Nobaman and Yamien will hold a photo card distribution event. Be sure to enjoy both the VR venue and the real-world venue!
Additionally, the duo will also appear at the real-world event VketReal 2024 Winter! On Saturday, December 21st, Nobaman and Yamien will hold a photo card distribution event. Be sure to enjoy both the VR venue and the real-world venue!
Many other companies have also confirmed their participation! Details about the other company booths will be announced in the coming days.
Look forward to the event starting on December 7th!
Look forward to the event starting on December 7th!
List of Exhibiting and Partner Companies, IPs, and Artists
*The following list is in no particular order and includes companies announced as of November 25th, 2024.
Suntory Co., Ltd / Canon Inc. / Kao Group Customer Marketing Inc. / Keen Japan GK / Daimaru Matsuzakaya Department Stores Co., Ltd. / Universal Entertainment Corporation / Sammy Corporation / Shizuoka Keirin Track / Yamagata Prefecture / Toyota City, Aichi Prefecture / Yaizu City, Shizuoka Prefecture / Mazda Corporation / Yamaha Motor Co., Ltd. / Robot Consulting Co., Ltd. / Tokyo Marui Co., Ltd. / Asahi Soft Drinks Co., Ltd. / Misuzu Corporation / Maneki Foods Co., Ltd. / Sapporo Station General Development Co., Ltd. / Bell Co., Ltd. / Fujifilm Business Innovation Corp. / BeBlock Inc. / Information-technology Promotion Agency (IPA) / SO.ON project LaV Tokyo School of Music & Dance, High School Course / Melta Co., Ltd. / diVRse Co., Ltd. / UUUM Co., Ltd. / RKB Mainichi Broadcasting Corporation / Yurikamome, Inc. / Decks Tokyo Beach / Aqua City Odaiba / Vtuber Expo / OffKai Expo / VRChat / Kit LLC / Nudge Co., Ltd.
Suntory Co., Ltd / Canon Inc. / Kao Group Customer Marketing Inc. / Keen Japan GK / Daimaru Matsuzakaya Department Stores Co., Ltd. / Universal Entertainment Corporation / Sammy Corporation / Shizuoka Keirin Track / Yamagata Prefecture / Toyota City, Aichi Prefecture / Yaizu City, Shizuoka Prefecture / Mazda Corporation / Yamaha Motor Co., Ltd. / Robot Consulting Co., Ltd. / Tokyo Marui Co., Ltd. / Asahi Soft Drinks Co., Ltd. / Misuzu Corporation / Maneki Foods Co., Ltd. / Sapporo Station General Development Co., Ltd. / Bell Co., Ltd. / Fujifilm Business Innovation Corp. / BeBlock Inc. / Information-technology Promotion Agency (IPA) / SO.ON project LaV Tokyo School of Music & Dance, High School Course / Melta Co., Ltd. / diVRse Co., Ltd. / UUUM Co., Ltd. / RKB Mainichi Broadcasting Corporation / Yurikamome, Inc. / Decks Tokyo Beach / Aqua City Odaiba / Vtuber Expo / OffKai Expo / VRChat / Kit LLC / Nudge Co., Ltd.
[Special Collaboration]
NTT East Corporation
Event Name: Virtual Market 2024 Winter
Organizer: VR Corporation HIKKY
Dates: Metaverse Venue: December 7th (Sat) to December 22nd (Sun), 2024 (16 days) VketReal Venue: December 21st (Sat) and 22nd (Sun), 2024 (2 days)Theme: Boundless!
Exhibiting Venues: Pararial Las Vegas / Pararial Mt. Fuji / Pararial Odaiba
VketReal Venue: Ikebukuro Sunshine City Cultural Hall Building 2F, Exhibition Hall D
Official Social Media:
X: https://twitter.com/
EnVket YouTube: https://www.youtube.com/c/vketchannel
Instagram: https://www.instagram.com/vket_official/
Official Website: https://event.vket.com/en
How to Join: https://event.vket.com/en/access
You can join the Vket worlds within VRChat using VR equipment or a gaming PC. There will be browser-based venues available, where you can simply click on a URL to enter from a smartphone or other devices.
Additionally, some venues will be accessible directly from Meta Quest without the need for a PC.
VketReal Official Website : https://event.vket.com/en/2024Winter/real
Organizer: VR Corporation HIKKY
Dates: Metaverse Venue: December 7th (Sat) to December 22nd (Sun), 2024 (16 days) VketReal Venue: December 21st (Sat) and 22nd (Sun), 2024 (2 days)Theme: Boundless!
Exhibiting Venues: Pararial Las Vegas / Pararial Mt. Fuji / Pararial Odaiba
VketReal Venue: Ikebukuro Sunshine City Cultural Hall Building 2F, Exhibition Hall D
Official Social Media:
X: https://twitter.com/
EnVket YouTube: https://www.youtube.com/c/vketchannel
Instagram: https://www.instagram.com/vket_official/
Official Website: https://event.vket.com/en
How to Join: https://event.vket.com/en/access
You can join the Vket worlds within VRChat using VR equipment or a gaming PC. There will be browser-based venues available, where you can simply click on a URL to enter from a smartphone or other devices.
Additionally, some venues will be accessible directly from Meta Quest without the need for a PC.
VketReal Official Website : https://event.vket.com/en/2024Winter/real
