Opportunity to try out musical instruments and experience vocaloid dancing at the Metaverse venue, and a number of original live performances and dialogue events will be held during the period.
HIKKY (Headquarters: Shibuya-ku, Tokyo; President: Yasushi Funakoshi) will hold the world's largest* VR event "Virtual Market 2022 Winter”. The event will be held from December 3rd to 18th, 2022. YAMAHA will be exhibiting at this event for the first time. The booth featuring the YAMAHA Ginza Store will be exhibited in the "Para-real Paris", the venue for corporate exhibits. Visitors can experience musical instrument performances and live streaming through VR.
*Virtual Market has been recognized by Guinness World Records™ as the "Most Booths at a Virtual Reality Market Event".
“Virtual Market 2022 Winter" is an event in the Metaverse where participants can access the venue from anywhere in the world, experience the products and services of exhibitors, and sell and buy 3D data products such as avatars and real products (clothing, PCs, food and drink, etc.) YAMAHA has set "Connecting More with Customers" and "Creating New Value" as key themes of its mid-term management plan. YAMAHA will exhibit at this event for the first time. By obtaining the real voices of our customers, they will be able to create new ideas, and make visitors Yamaha fans.
The YAMAHA booth consists of three floors: the first floor is the "Audition Floor" where anyone can experience playing musical instruments, the second floor is the "Vocaloid Floor" where visitors can fully enjoy the world of Vocaloid culture, and the basement floor is the "Studio Floor" which can be used as a live stage or event venue.
Exhibit Booth Overview
The booth will be set up in the motif of the YAMAHA Ginza Store in a location overlooking the Eiffel Tower in "Para-real Paris. The booth features exciting VR effects such as sparkling musical instruments dancing around and above the building and a rotating glass-walled entrance to welcome visitors.
・1F： Audition Floor
3D instruments modeled from YAMAHA electric guitar, bass guitar, drum set, alto saxophone, grand piano, Line 6 guitar amp, and Ampeg bass amp will be on display. 3D instruments modeled from YAMAHA electric guitar, bass guitar, drum set, alto saxophone, grand piano, Line 6 guitar amp, and Ampeg bass amp will be on display. Visitors will be able to view each of the finely reproduced instruments from any angle and in any detail, "try out" the instruments on display, and enjoy playing the instruments in a lively space set to music.
During the period, employees actually working at YAMAHA stores will appear at the VR booth for a limited time only. You will be able to communicate with employees you would not normally be able to see without going to the store in VR.
・2F：Vocaloid Floor
This floor is designed to pay respect to creators and fans involved in Vocaloid culture. In addition to introducing the latest VOCALOID™6, a character photo booth will be set up. Visitors can take photos with life-size panels of Hatsune Miku and Megpoid. YAMAHA "AG series" of live streaming equipment, popular among streamers, will be displayed as a 3D item, allowing visitors to simulate the live streaming of a "Odottemita" (I tried dancing to it) video of famous vocaloid producer Pinocchio Pie's masterpiece "Kaminoshii na". The "AG Series" will be on display in the form of 3D items. When visitors touch the "AG Series," their avatars will be sucked into the monitor, and they will dance on the monitor with the PV of "Kamiishikina" playing in the background.
・Basement Floor：Studio
Virtual live performances and dialogue events will be held in a space that mimics the YAMAHA Ginza Studio. During non-event times, visitors are free to view the 3D instruments displayed on the studio stage.
【Studio Event Details】
YAMAHA×AWAKE VirtualMarket Special Music Night
A live event in collaboration with V-Kitazawa AWAKE, a live house on VRChat, where popular VR artists from AWAKE will perform in real-time.
Date and time of the live streaming and performing artists:
December 10 (Sat) 21:00-22:30: Happa Toito, CROWK, PHAZE
December 17 (Sat) 21:00-22:30 JOHNNY HENRY, Insomniac Woman, StrollZ
Vocaloid P x YAMAHA Developers - Talking about "Vocaloid Culture" from Two Viewpoints
A dialogue event between Vocaloid Ps and YAMAHA's "VOCALOID" developers. They will discuss the secret story of Vocaloid development, the encounter between Vocaloid P and Vocaloid, and the future of Vocaloid from the different perspectives of creators and developers.
Date and time of the live streaming and performers:
Tuesday, December 6, 18:00-19:00 Vocaloid P Neji Shiki, Masashi Yoshida, Electronic Instrument Development Department, YAMAHA.
[YAMAHA AG/ZG: A new book] on how to use 120%⁉ Developer's talk! [Live from Vket]
The AG Series, a live streaming device popular among streamers, and the ZG Series, an audio mixer specialized for game distribution. The developers will talk about the behind-the-scenes development of both series, which have been the talk of the town since their release.
Date and time of the live streaming and performers:
December 9th (Fri.) 18:00-19:00 Masashi Kaneda, Mizuyuki Shirai, Pro Audio Division, YAMAHA.
The date, time, and content of the event are subject to change, so please check the official website for the latest event information.
The above event will be streamed live on YouTube at the same time. For details, please visit the official website.
List of Exhibitors, IPs, and Artists
*In no particular order, companies announced as of November 25.
Central Japan Railway Company / Sony Corporation / Disney Plus "Gannibal" / YAMAHA CORPORATION / Rakuten Life Insurance Company / Sumitomo Mitsui Financial Group, Inc. / Mitsui Fudosan Co., Ltd. / Mitsui Sumitomo Insurance Company, Limited / Mitsubishi UFJ Morgan Stanley Securities Co., Ltd. / ACOM CO., LTD. / Lenovo / Beams / Daimaru Matsuzakaya Department Stores Co., Ltd. / Belc CO., LTD. / Mary Quant Cosmetics Ltd. / Ichibanboshi Co., Ltd. / ALPINE ELECTRONICS MARKETING, INC. / TV Asahi Corporation / TV ASAHI MUSIC CO.,LTD. / TV Asahi National Broadcasting “musicru TV” / Iwamotocho Geinosha Co., Ltd. / Universal Entertainment Corporation / ROHTO Pharmaceutical Co., Ltd. / Takashimaya Company, Limitid / Ministry of the Environment / Izumisano City, Osaka Prefecture / Yaizu City, Shizuoka Prefecture / Cybozu Inc. / Tradeworks Co., Ltd. / CONNECTED COMMERCE,INC. / Toppan Inc. / Kana Pro Market / JVCKENWOOD Corporation / Gamer Supps® / Tokyo Marui Co., Ltd. / Kyowa Kikoh Co.,Ltd. / Polygonal Mind / SO.ON project LaV Tokyo School of Music & Dance / Furyu Corp. / Kowa Company, Limited / IPA Information-technology Promotion Agency, Japan (IPA) / Robot Consulting Co., Ltd. / TOEI COMPANY, LTD. / Maruichi Co., Ltd. Okada Shoten / Digi-co / RedefineArts / Suguru Co., Ltd. / Arc System Works Co., Ltd. / NieR:Automata / Nippon Ichi Software Inc. / SEGA CORPORATION / Sonic Frontier / akagaminotomo / mikai inc. / Coamix Inc. / Crayon Shin-chan / Chihiro Design / Yashiro Azuki / Seikima II / Wasyagana TV / Clyclo LLC / HP Japan Inc. / Nippon Yusen Kabushiki Kaisha / Japan Nreal Ltd. / Oasis 21 / Chubu Electric Power MIRAI TOWER / MEITETSU Department Store Co., Ltd. / Junior Chamber International Nagoya / Sapporo Clock Tower / Kirin Holdings Company, Limited / Sapporo TV Tower / Sapporo Snow Festival Executive Committee / Hokkaido Broadcasting Co., Ltd. / MOKURI project / Tokyo Midtown Hibiya BASE Q
Virtual Market 2022 Winter Overview
Name: Virtual Market 2022 Winter
Organizer: HIKKY
Dates: December 3rd (Sat) - 18th (Sun), 2022 (16 days in total)
Theme: NEXT Journey
Exhibit venues: Para-real Paris / Para-real Nagoya / Para-real Sapporo
Official Website: https://winter2022.vket.com/
Official SNS: Twitter→https://twitter.com/Virtual_Market_
Instagram→https://www.instagram.com/vket_official/
How to visit: You can visit the special world in VRChat from VR devices and gaming PCs.
Browser-based venues that can be entered by simply clicking on the URL from smartphones or other devices will also be available.
https://winter2022.vketcloud.com/ (*The page on the left will open from December 3rd)
Some of the venues can also be accessed through Meta Quest.
Preliminary Media Presentation for Virtual Market 2022 Winter
There will be an advance announcement and interview session of “Virtual Market 2022 Winter” for the media. You can experience Virtual Market by using VR equipment and interviews could also be held in VR. All kinds of media and influencers are welcome to join in the event.
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Date and time: Tuesday, November 29th, 2022 (11:30 a.m. registration, 12:00 - 1:30 p.m. scheduled, JST)
Location: Near Hibiya Station
How to register: Please fill out the form below.
Please fill out the form below with the required information. (Japanese)
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