First Company in Cosmetics Industry Exhibiting At Virtual Market
～Including a variety of makeup trends experience, and distribution of free original avatars～
HIKKY (Headquarters: Shibuya-ku, Tokyo; President: Yasushi Funakoshi) will hold the world's largest* VR event "Virtual Market 2022 Winter”. MARY QUANT Cosmetics will be exhibiting at the event for the first time. The "MARY QUANT Metaverse Paris Store" will be located for a limited time in "Para-real Paris," which will be the venue for corporate exhibitions.
*Virtual Market has been recognized by Guinness World Records™ as the "Most Booths at a Virtual Reality Market Event".
The Daisy Logo Shines Brightly On Their Glamorous Booth
MARY QUANT Cosmetics, a first-time exhibitor from the cosmetics industry at Virtual Market, created a glamorous booth with its brand icon Daisy shining brightly under the theme of "Enjoying cosmetics and fashion regardless of age or gender”.
(Exterior view of MARY QUANT booth)
The store features a photo booth, Ferris wheel-shaped shelves lined with colorful cosmetic items, and contents that allow customers to enjoy different makeup styles from various age groups.
(Photo booth where visitors can enjoy taking pictures in their avatars)
Real and 3D Model Cosmetic Items For Sale
Real products, including lipstick, eye shadow, nail polish, and 8 other cosmetic items could be purchased at the store. Original cosmetic 3D models developed as new products and tiara 3D models with the brand logo will also be sold. Furthermore, the products in the booths are available not only in Japan but also overseas.
(Shopper-type merchandise shelves selling both real and 3D model products)
(MARY QUANT's original tiara 3D model is also available, with the brand logo mark engraved on the back)
Contents That Allow Users To Experience The Latest Makeup Trends
Three types of trendy makeup patterns for each age group are available to experience on avatars.
By holding a makeup item in front of your face, you can enjoy 60's-style framed makeup based on the image of "Swinging London" led by MARY, 80's-style makeup, and makeup recommended for winter 2022.
(Ferris wheel-shaped shelves that spin around and around, with a BUY button to purchase real products)
(A dresser corner where visitors can experience trendy makeup for each age group)
(Hold a makeup item in front of the mirror and go from natural makeup to 60's style makeup)
MARY QUANT Original Avatars Will Be Distributed For Free.
MARY QUANT's original avatars will be distributed free to all visitors who fill out a questionnaire at the venue. In addition, on December 11th, MARY QUANT will be jacking up the ads in Para Real Paris. Please come and have a look!
Comment from MARY QUANT Cosmetics staff
“The "MARY QUANT Exhibition" will be held at Bunkamura The Museum in Shibuya this winter from 11/26 to 1/16. We focused on how makeup can be expressed in the world of VR and how to convey the world of MARY QUANT. HIKKY has made a tremendous effort to create a variety of content and makeup far beyond our imagination, so we are looking forward to it”, Said Fujimori, who is working in the corporate planning office of MARY QUANT.
“We feel that the time will soon come when people will be able to express their ideal image through their avatars. We hope that our exhibit will be a part of opening up that possibility.”
About Virtual Market (also known as Vket)
The world's largest* VR event where you can buy and sell 3D items such as avatars and real products (clothes, PCs, food and drinks, etc.) at a venue in the Metaverse. It is the pioneering event of the Metaverse where people can buy and sell products, the event offers "experiences" unique to virtual space, such as riding rides, watching movies, and participating in live music performances at the venue. In addition, visitors can communicate with each other via voice, providing a realistic experience as if they were touring the city together in the real world. The virtual market started as a place to buy and sell 3D data products between individuals. But in recent years, major companies that want to enter the metaverse business have expanded the sale of actual products, creating new possibilities for VR commerce.
*As the largest number of booths at virtual reality market events.
Virtual Market 2022 Winter Overview
Name: Virtual Market 2022 Winter
Organizer: HIKKY
Dates: December 3rd (Sat) - 18th (Sun), 2022 (16 days in total)
Theme: NEXT Journey
Exhibit venues: Para-real Paris / Para-real Nagoya / Para-real Sapporo
Official Website: https://winter2022.vket.com/
Official SNS: Twitter→https://twitter.com/Virtual_Market_
Instagram→https://www.instagram.com/vket_official/
How to visit: You can visit the special world in VRChat from VR devices and gaming PCs.
Browser-based venues that can be entered by simply clicking on the URL from smartphones or other devices will also be available.
https://winter2022.vketcloud.com/ (*The page on the left will open from December 3rd.)
Some of the venues can also be accessed through Meta Quest.
Preliminary Media Presentation for Virtual Market 2022 Winter
There will be an advance announcement and interview session of “Virtual Market 2022 Winter” for the media. You can experience Virtual Market by using VR equipment and interviews could also be held in VR. All kinds of media and influencers are welcome to join in the event.
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Date and time: Tuesday, November 29th, 2022 (11:30 a.m. registration, 12:00 - 1:30 p.m. scheduled, JST)
Location: Near Hibiya Station
How to register: Please fill out the form below.
Please fill out the form below with the required information. (Japanese)
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