Report on "Virtual Market 2023 Winter"

This was our first time to exhibit at the show, and it was very meaningful to hear real comments from people who actually use VR on a daily basis. We would like to make use of the comments and opinions we received in our development.

Comment from Sharp

Walt Disney Japan has developed a booth in the Parareal Shibuhara space where visitors can experience part of the world view and drama of the Disney Plus original series "Wonder Hutch - The Island of the Flying Dragon," which will be released in December 2023. In addition, VR experience sessions were held at "Tokyo ComicCon 2023 | TokyoComicCon" and Virtual Market 2023 Real in SHIBUHARA as real events. We exhibited at Virtual Market with the aim of introducing the appeal of "Wonder Hutch - The Island of Flying Dragons" to manga and anime lovers, and by setting up not only a synopsis and character introduction, but also a 3D model of Gaffin and a photo spot, the results of a questionnaire survey showed that The booth received a high level of satisfaction. As a result of the experience at this booth, many people who were not familiar with the work were interested in seeing "Wonder Hutch - The Island of Flying Dragons," and we believe that the booth satisfied many visitors.

Comment from Disney Plus

This time, our efforts to provide new experiential content in VR space based on our experience in music and live performances have come to fruition in the form of the "VR space experiential live music video" created with Ms. Kohmi Hirose. We were surprised and impressed by the response we received from many people, and we feel that we are responding well to the project. In addition, we are also aiming for collaboration between the real and virtual worlds, and for the first time, we were able to realize a special real-life event through a tie-up with BEAMS. We will continue to create new experience value in the entertainment field and realize it with our unique approach. We would like to express our gratitude to everyone who helped us with this project.

Comment from JVCKENWOOD

This was the fourth time for Rohto to participate in Virtual Market, and we had a cute green booth under the theme of "Mentholatum. Many people stopped by our booth, and we felt that it was a good opportunity for people to learn more about our products through making lip balms in a virtual space. We were also pleased that many people enjoyed the special collaboration between our VTuber, Seikokoro Neba, and Mentholatum, which was held for the sixth year this year, and the experience of taking a commemorative photo with your avatar in our Pretty Club booth, which was very popular. Rohto will continue to make every effort to contribute to the well-being of everyone, both in real and virtual life.

Comments from ROHTO

This was our fourth time to exhibit at the show, and we wanted to provide more enjoyable contents than ever before, so we challenged ourselves with a variety of projects. As a result, we are very happy that the response, both virtual and real, exceeded our expectations and that everyone had a great time. Thank you very much. We are a local supermarket in the Kanto area, so we expect that many of our customers may not be able to visit us in real life, but we would like to continue to increase opportunities for communication with our customers through initiatives utilizing the Metaverse. If you are ever in the suburbs of Saitama, please stop by the real Belc.

Comments from Belc

Since its establishment in 1831, Takashimaya has mainly provided "experiential value in a real space" at its 18 domestic and 5 overseas commercial facilities, mainly department stores, This was our first attempt to exhibit in an independent booth. Many visitors came to our booth during the event, and we believe that they enjoyed our "department store-like" product offerings through experiences unique to the Metaverse Space. We are happy to see that the virtual experience has led to real-life purchases and customer creation. We would like to take this opportunity to thank everyone who participated in the survey and HIKKY. We will continue our efforts to offer attractive product proposals and value-added experiences to our many customers.

Comments from Takashimaya