Vket Announces the Corporate Exhibitors of Vket 2022 Summer

Virtual Market is the world's largest virtual reality (VR) convention event, and with the ever-growing interest for the metaverse, more and more companies from various industries are getting onboard and marketing themselves in this space. Among these new exhibitors include West Japan Railway Company from the transportation sector, Mizuho Bank from the banking sector, and Mitsui Sumitomo Insurance from the insurance sector, only to name a few. There will also be music performances in several booths, including the pop duo Pink Lady and Kohmi Hirose at the JVCKenwood booth and ELAIZA at the BEAMS booth. 

The theme for Virtual Market 2022 Summer is “Point of Origin.”
New York, the first city from outside of Japan, and Osaka will be “pararealed” into the virtual space to serve as venues for corporate exhibitions. In Parareal New York, a hoverboard will be available for roaming around the city, and fireworks will be going up in Parareal Osaka, showcasing the capabilities of the metaverse.

By the way, what is PARAREAL?
A term coined by combining “parallel universe” and “real,” meant to convey an existence paralleling the real world with the metaverse.

Come visit Virtual Market 2022 Summer to see metaverse-exclusive content from a wide range of corporations and see how Vket won a Guinness World Record™ for having the most booths at a VR event.

West Japan Railway Company will be exhibiting at Virtual Market for the first time. Virtual Osaka Station will be set up as Vket’s second virtual station. There will be many attractions such as taking a train ride to the airport aboard the express “HARUKA,” enjoying live music performances in the “Toki-no-hiroba” plaza, and shopping in the commercial complex within the station. Portions of Virtual Osaka Station will be developed using the Vket Cloud metaverse engine, allowing visitors to join just with a smartphone or PC.

Mizuho Bank, known as one of the three “mega-banks” of Japan, will be the first to join Vket from the banking sector. It will have a booth in Parareal Osaka, in which the first floor will be a bank office, but from the second floor up, there will be a bouldering tower which you will be able to climb by answering quiz questions. If you make it to the top, you will be able to enjoy the grandeur view of the city, and not to mention, there will be a bit of a prize.

JVCKenwood and JVCKenwood Victor Entertainment Corporation will have an entertainment booth called the “Star Slider,” which includes a waterslide and music performance stage. Visitors can enjoy music performances by the pop music duo Pink Lady and Kohmi Hirose while jetting through the waterslide integrated with the music. Last but not least, the all-too-famous dog, Nipper, will make its 3DCG debut!

BEAMS will be joining in again, this time in Parareal Osaka. The virtual shop will be serviced by about 50 sales clerks that actually work for BEAMS shops in the Kansai region, which includes Osaka (Note: not all sales clerks are proficient in English). For its fourth endeavor in Vket, BEAMS has prepared its first direct-to-avatar (D2A) merchandise line of clothing (3D models) to be worn by avatars. On the second floor of the virtual shop will be numerous attractions, including a live music performance by ELAIZA, mini-games, and a BBQ terrace. Portions of the BEAMS virtual shop will be accessible by smartphone.

Daimaru Matsuzakaya Department Stores will also be joining Vket for the fourth time. It will be exhibiting in Parareal New York with a booth themed for rediscovering the department stores of yesteryear. In the booth, 3D  models of 14 different food items will be on sale. The greatest attraction of “rediscovery”will be the rooftop amusement park, a nostalgic and iconic feature that was very common for department stores in Japan. There will also be a beer garden where visitors can booz along with friends, attended by waiters for which two new avatars will be prepared.

Mitsui Sumitomo Insurance will be the first to come on board from the insurance sector. As part of its “Metaverse Project,” it will be promoting its insurance services in a futuristic booth located in Parareal New York. On the first floor will be an exhibit to explain insurance services using Japanese folklore. On the second floor will be an attraction in which visitors can learn about insurance services through a tower defense game. Upon clearing the game, visitors will be able to enter a lunar surface exhibit in which photos can be taken in front of an image of Earth as it is actually seen from the moon.

Another first to join in from its sector is the supermarket chain Belc. It will open a virtual store in Parareal New York. Visitors will be greeted by the 3D avatar of Belc’s official mascot. In this virtual store, there will be a supermarket cart racing game, something surely many of us have dreamed of doing as children. The game can be enjoyed with up to four players. Don’t miss out!

The SMBC Nikko Securities booth will be a mystery dungeon set up in a corner of Parareal New York. Visitors will be answering quiz questions that will help them expand their knowledge of investment. Upon succeeding to escape from the dungeon, visitors will be able to experience ringing a trading floor bell. There will also be handouts of an original avatar. This booth will also be available on Vket Cloud, allowing access from a smartphone. For this event, the group companies Sumitomo Mitsui Banking Corporation and Sumitomo Mitsui Card Company will also be joining in with a 3D model of their iconic character.

Yamaha Motor’s ridesharing is back by popular demand! This time, Yamaha Motor is providing a rideshare service using 3D models of their YPJ-MT Pro, City-C, and City-V models of electric assist bicycles. The rideshare station will be located at the entrance of Parareal New York, so don’t forget to hop on! The bicycles can be operated by head-mounted display or by a desktop keyboard. Further, for those equipped with full-body tracking, actually moving your legs will allow you to peddle the bicycle.

The Japanese brand delivering top-of-the-line PC parts selected by experts (“Kurouto”), comes onboard Vket! It will have a virtual store designed to resemble a gaming PC, in which seven new models of gaming chairs will be exhibited. The chairs will be on sale as 3D models and real products (Note: real products may not be available in all regions). There will also be a highly challenging dancing game using gaming chairs.

From the pharmaceutical sector comes ROHTO Pharmaceutical! ROHTO Pharmaceutical will be placing 3D model displays of their eye drop products in both Parareal New York and Parareal Osaka. At these stands will be gigantic eyedroppers which can be enjoyed like water guns. Because, of course, it would be hazardous to shoot people with eye drops in real life! The official VTuber character of ROHTO Pharmaceutical, Cocoro, will also be waiting to greet you!

Many more corporate exhibitions will be waiting for you starting August 13th. See you there!

West Japan Railway Company; Mizuho Bank; JVCKenwood Corporation; BEAMS Co., Ltd.; Daimaru Matsuzakaya Department Stores Co., Ltd.; Mitsui Sumitomo Insurance Co., Ltd.; Belc CO.,LTD.; SMBC Nikko Securities Inc.; Sumitomo Mitsui Banking Corporation; Sumitomo Mitsui Card Company, Limited; Yamaha Motor Co., Ltd.; Kuroutoshikou; ROHTO Pharmaceutical Co., Ltd.; Izumisano City; Yaizu City; MARY QUANT COSMETICS LTD.; Kyowa Kikoh Co., Ltd.; JETRO; clyclo; HP Japan Inc.; LDH JAPAN Inc.; JOYSOUND; Disney+; NieR:Automata; ARC SYSTEM WORKS CO.,LTD.; Nippon Ichi Software, Inc.; 774inc.; Chiitan; Yashiro Azuki; Don Quijote Co., Ltd.; ZENRIN CO., LTD.; TAMURAKOMA & Co., Ltd.; Kani Douraku; Cui-daore; MOKURI project; and HIKKY (Shanghai) Co., Ltd.

Dates: August 13 to 28, 2022
Theme: “Point of Origin”
Corporate exhibition venues: Parareal New York, Parareal Osaka
Official Website: https://summer2022.vket.com/
Twitter: https://twitter.com/EnVket
YouTube: https://www.youtube.com/c/vketchannel
Instagram: https://www.instagram.com/vket_official/

Founded in 2018, HIKKY is a VR company that organizes, produces, and promotes large-scale VR/AR events and contents. As a group with leading creators in the entertainment VR industry, it holds the ambition to expand the industry and to cultivate content creators. HIKKY intends to improve both the living and the economic spheres within the virtual world so as to support creators to its fullest potential.